# #72effd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72effd`
- RGB: rgb(114, 239, 253)
- HSL: hsl(186, 97%, 72%)
- OKLCH: oklch(0.886 0.113 205.2)
- Relative luminance: 0.724
- Nearest named color: Bath Water (#88eeee, Δ 2.437) — https://brandsweets.com/colors/bath-water
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/72effd

## Tints & shades

- Tints (toward white): #81f1fd, #8bf2fd, #9bf4fd, #a5f5fe, #b4f6fe, #c3f8fe, #cdf9fe, #dcfbfe, #e6fcff, #f5feff
- Shades (toward black): #4febfc, #2ce7fc, #0ee4fb, #03cce2, #03acbf, #028c9c, #026d79, #01525a, #013237, #001214

## Harmonies

- Complementary: #fd8072
- Analogous: #72fdc5, #72aafd
- Triadic: #fd72ef, #effd72
- Split-complementary: #fd72aa, #fdc572
- Tetradic: #c572fd, #fd8072, #aafd72

## Colors that go with #72effd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72effd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Boeing (https://brandsweets.com/colors/brands/boeing-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #72effd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Taupe** #483c32 [pool] — Taupe is paired with #72effd in 12 real palettes, including Macaron and Nursery, as the text colour against it. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Boeing (https://brandsweets.com/colors/brands/boeing-com), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/taupe
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #72effd: 4 real palettes, including Sorbet and Mint Chip, as the supporting colour. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Oatly (https://brandsweets.com/colors/brands/oatly-com), Still Water (https://brandsweets.com/palettes/cool#still-water). — https://brandsweets.com/colors/wheat
- **Salmon** #fa8072 [harmony: complementary] — Salmon sits directly opposite #72effd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/salmon
- **Dark Orange** #ff8c00 [harmony, pool: split] — Dark Orange is a split-complement of #72effd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Hot Pink** #ff69b4 [harmony, pool: split] — Hot Pink is a split-complement of #72effd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #72effd: 3 real palettes, including Blue Mono and Blueprint, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.36:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #028392 (4.5:1); AA: background → #616161 (4.57:1); AAA: text → #025f69 (7.39:1); AAA: background → #454545 (7.07:1)
- On black (#000000): 15.48:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72effd-a2b8be-df4e86-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72effd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.