# #72eafd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72eafd`
- RGB: rgb(114, 234, 253)
- HSL: hsl(188, 97%, 72%)
- OKLCH: oklch(0.875 0.111 209.1)
- Relative luminance: 0.6951
- Nearest named color: Bath Water (#88eeee, Δ 3.12) — https://brandsweets.com/colors/bath-water
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/72eafd

## Tints & shades

- Tints (toward white): #81edfd, #8beefd, #9bf0fd, #a5f2fe, #b4f4fe, #c3f6fe, #cdf8fe, #dcfafe, #e6fbff, #f5feff
- Shades (toward black): #4fe5fc, #2ce0fc, #0edcfb, #03c4e2, #03a6bf, #02879c, #026979, #014f5a, #013037, #001114

## Harmonies

- Complementary: #fd8572
- Analogous: #72fdca, #72a5fd
- Triadic: #fd72ea, #eafd72
- Split-complementary: #fd72a5, #fdca72
- Tetradic: #ca72fd, #fd8572, #a5fd72

## Colors that go with #72eafd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72eafd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), UEFA (https://brandsweets.com/colors/brands/uefa-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #72eafd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Calendly (https://brandsweets.com/colors/brands/calendly-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Taupe** #483c32 [pool] — Taupe is paired with #72eafd in 14 real palettes, including Boeing's brand system and Macaron, as the text colour against it. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/taupe
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #72eafd: 4 real palettes, including Sorbet and Mint Chip, as the supporting colour. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Oatly (https://brandsweets.com/colors/brands/oatly-com), Still Water (https://brandsweets.com/palettes/cool#still-water). — https://brandsweets.com/colors/wheat
- **Salmon** #fa8072 [harmony: complementary] — Salmon sits directly opposite #72eafd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/salmon
- **Dark Orange** #ff8c00 [harmony, pool: split] — Dark Orange is a split-complement of #72eafd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Crimson** #dc143c [pool] — Crimson is paired with #72eafd in 3 real palettes, including Frost & Ember and Tiffany & Co.'s brand system, as the accent. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #72eafd: 3 real palettes, including Bluesky Social's brand system and Opensea's brand system, as the lead colour. Seen in: Bluesky Social (https://brandsweets.com/colors/brands/bsky-app), Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #027f92 (4.72:1); AA: background → #5e5e5e (4.6:1); AAA: text → #02606f (7.23:1); AAA: background → #424242 (7.13:1)
- On black (#000000): 14.9:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72eafd-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72eafd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.