# #72e978

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72e978`
- RGB: rgb(114, 233, 120)
- HSL: hsl(123, 73%, 68%)
- OKLCH: oklch(0.839 0.187 144.6)
- Relative luminance: 0.6321
- Nearest named color: Grotesque Green (#64e986, Δ 1.648) — https://brandsweets.com/colors/grotesque-green
- Moods: vivid
- Page: https://brandsweets.com/colors/72e978

## Tints & shades

- Tints (toward white): #7feb84, #8ced91, #9aef9e, #a7f1aa, #b4f3b7, #c1f5c4, #cef7d1, #dcf9dd, #e9fcea, #f6fef7
- Shades (toward black): #57e55e, #38e041, #22d82b, #1db925, #199f1f, #15841a, #106514, #0c4b0f, #072c09, #031203

## Harmonies

- Complementary: #e972e3
- Analogous: #a7e972, #72e9b3
- Triadic: #7872e9, #e97872
- Split-complementary: #b372e9, #e972a7
- Tetradic: #72a7e9, #e972e3, #e9b372

## Colors that go with #72e978

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72e978: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #72e978: 4 real palettes, including Remix's brand system and Prime Video's brand system, as the lead colour. Seen in: Remix (https://brandsweets.com/colors/brands/remix-run), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Taupe** #483c32 [pool] — Taupe is paired with #72e978 in 9 real palettes, including 7-Eleven's brand system and WhatsApp's brand system, as the lead colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Astro (https://brandsweets.com/colors/brands/astro-build), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #72e978 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #72e978 in 3 real palettes, including Citrus Grove and Learning App, as the lead colour. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Fresh Juice and Citrus Grove put Mustard Yellow beside #72e978, as the supporting colour. Seen in: Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72e978 in 3 real palettes, including MongoDB's brand system and Docker's brand system, as the supporting colour. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Docker (https://brandsweets.com/colors/brands/docker-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Lilac** #c8a2c8 [harmony: split] — Lilac is a split-complement of #72e978: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lilac

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #15891b (4.54:1); AA: background → #595959 (4.55:1); AAA: text → #106514 (7.26:1); AAA: background → #3d3d3d (7.06:1)
- On black (#000000): 13.64:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Gatorade** — accent #76e375 (Δ 1.569) — https://brandsweets.com/colors/brands/gatorade-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72e978-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72e978" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.