# #72e3fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72e3fd`
- RGB: rgb(114, 227, 253)
- HSL: hsl(191, 97%, 72%)
- OKLCH: oklch(0.859 0.109 214.8)
- Relative luminance: 0.6561
- Nearest named color: Cold Blue (#88dddd, Δ 4.373) — https://brandsweets.com/colors/cold-blue
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/72e3fd

## Tints & shades

- Tints (toward white): #81e6fd, #8be8fd, #9bebfd, #a5edfe, #b4f0fe, #c3f3fe, #cdf5fe, #dcf8fe, #e6faff, #f5fdff
- Shades (toward black): #4fddfc, #2cd6fc, #0ed0fb, #03b9e2, #039cbf, #02809c, #026379, #014a5a, #012d37, #001014

## Harmonies

- Complementary: #fd8c72
- Analogous: #72fdd1, #729efd
- Triadic: #fd72e3, #e3fd72
- Split-complementary: #fd729e, #fdd172
- Tetradic: #d172fd, #fd8c72, #9efd72

## Colors that go with #72e3fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72e3fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #72e3fd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Calendly (https://brandsweets.com/colors/brands/calendly-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Crimson** #dc143c [pool] — Crimson is paired with #72e3fd in 4 real palettes, including Tiffany & Co.'s brand system and Frost & Ember, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #72e3fd in 14 real palettes, including Boeing's brand system and Macaron, as the text colour against it. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Mint Chip (https://brandsweets.com/palettes/light#mint-chip). — https://brandsweets.com/colors/taupe
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #72e3fd: 4 real palettes, including Mint Chip and Sorbet, as the accent. Seen in: Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Sorbet (https://brandsweets.com/palettes/light#sorbet), Oatly (https://brandsweets.com/colors/brands/oatly-com), Still Water (https://brandsweets.com/palettes/cool#still-water). — https://brandsweets.com/colors/wheat
- **Salmon** #fa8072 [harmony: complementary] — Salmon sits directly opposite #72e3fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/salmon
- **Dark Orange** #ff8c00 [harmony, pool: split] — Dark Orange is a split-complement of #72e3fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Light Coral** #f08080 [harmony, pool: split] — Light Coral is a split-complement of #72e3fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #02809c (4.59:1); AA: background → #595959 (4.71:1); AAA: text → #025f74 (7.26:1); AAA: background → #3d3d3d (7.3:1)
- On black (#000000): 14.12:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Salesforce** — secondary #7cdcfc (Δ 1.915) — https://brandsweets.com/colors/brands/salesforce-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72e3fd-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72e3fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.