# #72daad

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72daad`
- RGB: rgb(114, 218, 173)
- HSL: hsl(154, 58%, 65%)
- OKLCH: oklch(0.813 0.118 163.6)
- Relative luminance: 0.5674
- Nearest named color: Jovial Jade (#88ddaa, Δ 2.261) — https://brandsweets.com/colors/jovial-jade
- Moods: neutral
- Page: https://brandsweets.com/colors/72daad

## Tints & shades

- Tints (toward white): #7eddb4, #8ee1bd, #9ae4c4, #a6e7cb, #b6ecd5, #c3efdc, #cff2e3, #dbf5ea, #ebfaf3, #f7fdfa
- Shades (toward black): #5ad39f, #42cd90, #32bd81, #2ca571, #258d60, #1e714d, #18593c, #11402c, #0b281b, #04100b

## Harmonies

- Complementary: #da729f
- Analogous: #72da79, #72d3da
- Triadic: #ad72da, #daad72
- Split-complementary: #da72d3, #da7972
- Tetradic: #7972da, #da729f, #d3da72

## Colors that go with #72daad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72daad: softer than #000 and cool enough to feel like part of the same palette. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Docker (https://brandsweets.com/colors/brands/docker-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #72daad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 4 real palettes, including Uber's brand system and Canva's brand system put Blue beside #72daad, as the accent. Seen in: Uber (https://brandsweets.com/colors/brands/uber-com), Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #72daad in 4 real palettes, including Tiffany & Co.'s brand system and Formula 1's brand system, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #72daad: 4 real palettes, including Astro's brand system and Prime Video's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Remix (https://brandsweets.com/colors/brands/remix-run), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/deepskyblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Ledger Dark and Still Water put Slate Gray beside #72daad, as the supporting colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Still Water (https://brandsweets.com/palettes/cool#still-water), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #72daad in 21 real palettes, including Mint Chip and Rain Garden, as the text colour against it. Seen in: Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Astro (https://brandsweets.com/colors/brands/astro-build), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #72daad: 5 real palettes, including Mint Chip and Oatly's brand system, as the accent. Seen in: Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Oatly (https://brandsweets.com/colors/brands/oatly-com), Still Water (https://brandsweets.com/palettes/cool#still-water), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/wheat

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.7:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #23855b (4.59:1); AA: background → #525252 (4.59:1); AAA: text → #1b6545 (7.01:1); AAA: background → #363636 (7.11:1)
- On black (#000000): 12.35:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72daad-a2beb5-d459ca-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72daad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.