# #72d8da

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72d8da`
- RGB: rgb(114, 216, 218)
- HSL: hsl(181, 58%, 65%)
- OKLCH: oklch(0.822 0.095 197.1)
- Relative luminance: 0.5775
- Nearest named color: Hammam Blue (#65dcd6, Δ 1.676) — https://brandsweets.com/colors/hammam-blue
- Moods: cool, modern
- Page: https://brandsweets.com/colors/72d8da

## Tints & shades

- Tints (toward white): #7edbdd, #8ee0e1, #9ae3e4, #a6e6e7, #b6ebec, #c3eeef, #cff2f2, #dbf5f5, #ebf9fa, #f7fdfd
- Shades (toward black): #5ad1d3, #42cacd, #32bbbd, #2ca3a5, #258b8d, #1e6f71, #185859, #114040, #0b2828, #041010

## Harmonies

- Complementary: #da7472
- Analogous: #72daa7, #72a4da
- Triadic: #da72d8, #d8da72
- Split-complementary: #da72a4, #daa772
- Tetradic: #a772da, #da7472, #a4da72

## Colors that go with #72d8da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72d8da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #72d8da's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Astro (https://brandsweets.com/colors/brands/astro-build), Max (https://brandsweets.com/colors/brands/max-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #72d8da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #72d8da in 4 real palettes, including Tiffany & Co.'s brand system and Frost & Ember, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #72d8da: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Bluesky Social (https://brandsweets.com/colors/brands/bsky-app), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Plum** #dda0dd [harmony, pool: split] — Plum is a split-complement of #72d8da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Blossom (https://brandsweets.com/palettes/light#blossom), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/plum
- **Slate Gray** #708090 [pool] — 8 real palettes, including Still Water and Dusty Blue put Slate Gray beside #72d8da, as the lead colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #72d8da in 23 real palettes, including Mint Chip and Boeing's brand system, as the text colour against it. Seen in: Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Boeing (https://brandsweets.com/colors/brands/boeing-com), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #238385 (4.51:1); AA: background → #545454 (4.53:1); AAA: text → #1a6061 (7.27:1); AAA: background → #383838 (7.01:1)
- On black (#000000): 12.55:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Tiffany & Co.** — accent #81d8d0 (Δ 1.777) — https://brandsweets.com/colors/brands/tiffany-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72d8da-a2babe-d45992-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72d8da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.