# #72d1da

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72d1da`
- RGB: rgb(114, 209, 218)
- HSL: hsl(185, 58%, 65%)
- OKLCH: oklch(0.806 0.091 203.5)
- Relative luminance: 0.5424
- Nearest named color: Hidden Sea Glass (#6fd1c9, Δ 2.517) — https://brandsweets.com/colors/hidden-sea-glass
- Moods: cool, modern
- Page: https://brandsweets.com/colors/72d1da

## Tints & shades

- Tints (toward white): #7ed5dd, #8edae1, #9adee4, #a6e2e7, #b6e7ec, #c3ebef, #cfeff2, #dbf3f5, #ebf8fa, #f7fcfd
- Shades (toward black): #5ac9d3, #42c1cd, #32b2bd, #2c9ba5, #25848d, #1e6a71, #185359, #113d40, #0b2628, #040f10

## Harmonies

- Complementary: #da7b72
- Analogous: #72daae, #729dda
- Triadic: #da72d1, #d1da72
- Split-complementary: #da729d, #daae72
- Tetradic: #ae72da, #da7b72, #9dda72

## Colors that go with #72d1da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72d1da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Boeing (https://brandsweets.com/colors/brands/boeing-com), Harbour (https://brandsweets.com/palettes/cool#harbour), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #72d1da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #72d1da in 4 real palettes, including Tiffany & Co.'s brand system and Frost & Ember, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72d1da: 4 real palettes, including UEFA's brand system and Nikon's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Nikon (https://brandsweets.com/colors/brands/nikon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #72d1da: 5 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and First Snow put Midnight Blue beside #72d1da, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Plum** #dda0dd [harmony, pool: split] — Plum is a split-complement of #72d1da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Blossom (https://brandsweets.com/palettes/light#blossom), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/plum
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72d1da in 4 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), Docker (https://brandsweets.com/colors/brands/docker-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #248189 (4.59:1); AA: background → #4f4f4f (4.62:1); AAA: text → #1b5f65 (7.31:1); AAA: background → #333333 (7.13:1)
- On black (#000000): 11.85:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Mattel** — accent #6ad1e2 (Δ 1.246) — https://brandsweets.com/colors/brands/mattel-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72d1da-a2b8be-df4e88-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72d1da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.