# #72cccf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72cccf`
- RGB: rgb(114, 204, 207)
- HSL: hsl(182, 49%, 63%)
- OKLCH: oklch(0.79 0.087 198.4)
- Relative luminance: 0.5127
- Nearest named color: Cyantific (#77c9c2, Δ 1.759) — https://brandsweets.com/colors/cyantific
- Moods: cool, modern
- Page: https://brandsweets.com/colors/72cccf

## Tints & shades

- Tints (toward white): #82d1d4, #8dd5d8, #9cdbdd, #a8dfe1, #b7e5e6, #c2e9ea, #d1eeef, #ddf3f3, #ecf8f8, #f7fcfc
- Shades (toward black): #5cc3c7, #45bbbf, #3ba7ab, #339194, #2c7e81, #24686a, #1d5254, #153b3d, #0d2526, #050f0f

## Harmonies

- Complementary: #cf7672
- Analogous: #72cfa4, #729ecf
- Triadic: #cf72cc, #cccf72
- Split-complementary: #cf729e, #cfa472
- Tetradic: #a472cf, #cf7672, #9ecf72

## Colors that go with #72cccf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72cccf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Harbour (https://brandsweets.com/palettes/cool#harbour), Boeing (https://brandsweets.com/colors/brands/boeing-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #72cccf's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Max (https://brandsweets.com/colors/brands/max-com), Calm (https://brandsweets.com/colors/brands/calm-com), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #72cccf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #72cccf in 5 real palettes, including Tiffany & Co.'s brand system and Riot Games's brand system, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72cccf: 4 real palettes, including UEFA's brand system and Open House, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #72cccf: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Telehealth and First Snow put Midnight Blue beside #72cccf, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow), Open House (https://brandsweets.com/palettes/clean#open-house), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Plum** #dda0dd [harmony, pool: split] — Plum is a split-complement of #72cccf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Blossom (https://brandsweets.com/palettes/light#blossom), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2e8285 (4.52:1); AA: background → #4d4d4d (4.53:1); AAA: text → #226163 (7.1:1); AAA: background → #303030 (7.07:1)
- On black (#000000): 11.25:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72cccf-a2babe-d45990-1f272d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72cccf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.