# #72cbdf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72cbdf`
- RGB: rgb(114, 203, 223)
- HSL: hsl(191, 63%, 66%)
- OKLCH: oklch(0.794 0.09 214)
- Relative luminance: 0.5162
- Nearest named color: Dolphin (#86c4da, Δ 2.379) — https://brandsweets.com/colors/dolphin
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/72cbdf

## Tints & shades

- Tints (toward white): #7ecfe2, #8bd4e5, #9bdae8, #a8dfeb, #b4e3ee, #c1e8f1, #cdedf4, #def3f7, #eaf7fa, #f7fcfd
- Shades (toward black): #59c2d9, #40b9d4, #2ca8c3, #2792aa, #217d91, #1b6779, #165260, #0f3943, #09242a, #040e11

## Harmonies

- Complementary: #df8672
- Analogous: #72dfbc, #7294df
- Triadic: #df72cb, #cbdf72
- Split-complementary: #df7294, #dfbc72
- Tetradic: #bc72df, #df8672, #94df72

## Colors that go with #72cbdf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72cbdf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Boeing (https://brandsweets.com/colors/brands/boeing-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #72cbdf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #72cbdf in 4 real palettes, including Tiffany & Co.'s brand system and Riot Games's brand system, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72cbdf: 5 real palettes, including UEFA's brand system and Venmo's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #72cbdf: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Telehealth and First Snow put Midnight Blue beside #72cbdf, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72cbdf in 5 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 8 real palettes, including Still Water and Dusty Blue put Slate Gray beside #72cbdf, as the lead colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #228096 (4.57:1); AA: background → #4d4d4d (4.56:1); AAA: text → #196070 (7.12:1); AAA: background → #303030 (7.12:1)
- On black (#000000): 11.32:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Mattel** — accent #6ad1e2 (Δ 1.605) — https://brandsweets.com/colors/brands/mattel-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72cbdf-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72cbdf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.