# #72ca94

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72ca94`
- RGB: rgb(114, 202, 148)
- HSL: hsl(143, 45%, 62%)
- OKLCH: oklch(0.769 0.116 155.5)
- Relative luminance: 0.4796
- Nearest named color: Exhilarating Green (#81c784, Δ 2.117) — https://brandsweets.com/colors/exhilarating-green
- Moods: neutral
- Page: https://brandsweets.com/colors/72ca94

## Tints & shades

- Tints (toward white): #81cf9f, #8cd4a8, #9bd9b3, #a6ddbb, #b5e3c7, #c4e9d2, #cfedda, #def2e6, #e9f7ee, #f8fcf9
- Shades (toward black): #5cc183, #46b972, #3fa667, #379059, #2e7a4b, #26643e, #1d4e30, #163b25, #0e2517, #060f09

## Harmonies

- Complementary: #ca72a8
- Analogous: #7dca72, #72cac0
- Triadic: #9472ca, #ca9472
- Split-complementary: #c072ca, #ca727d
- Tetradic: #727dca, #ca72a8, #cac072

## Colors that go with #72ca94

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72ca94: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #72ca94 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 5 real palettes, including Unity's brand system and Minecraft's brand system put Blue beside #72ca94, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Canva (https://brandsweets.com/colors/brands/canva-com), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #72ca94 in 4 real palettes, including Tiffany & Co.'s brand system and DuckDuckGo's brand system, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Wise (https://brandsweets.com/colors/brands/wise-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #72ca94 in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #72ca94 in 4 real palettes, including Neon's brand system and Canopy, as the supporting colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), Canopy (https://brandsweets.com/palettes/cool#canopy), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Fresh Juice and Citrus Grove put Mustard Yellow beside #72ca94, as the supporting colour. Seen in: Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/mustard
- **Slate Gray** #708090 [pool] — 7 real palettes, including Ledger Dark and Indigo SaaS put Slate Gray beside #72ca94, as the supporting colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Still Water (https://brandsweets.com/palettes/cool#still-water), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #328552 (4.55:1); AA: background → #474747 (4.69:1); AAA: text → #26643e (7.06:1); AAA: background → #2b2b2b (7.14:1)
- On black (#000000): 10.59:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72ca94-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72ca94" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.