# #72c8fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72c8fd`
- RGB: rgb(114, 200, 253)
- HSL: hsl(203, 97%, 72%)
- OKLCH: oklch(0.799 0.112 237.5)
- Relative luminance: 0.5198
- Nearest named color: Blue Mana (#68c2f5, Δ 2.121) — https://brandsweets.com/colors/blue-mana
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/72c8fd

## Tints & shades

- Tints (toward white): #81cefd, #8bd2fd, #9bd8fd, #a5dbfe, #b4e1fe, #c3e7fe, #cdebfe, #dcf1fe, #e6f5ff, #f5fbff
- Shades (toward black): #4fbafc, #2cacfc, #0ea0fb, #038de2, #0377bf, #02619c, #024b79, #01385a, #012237, #000d14

## Harmonies

- Complementary: #fda772
- Analogous: #72fded, #7283fd
- Triadic: #fd72c8, #c8fd72
- Split-complementary: #fd7283, #fded72
- Tetradic: #ed72fd, #fda772, #83fd72

## Colors that go with #72c8fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72c8fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [harmony, pool: complementary] — Dark Orange sits directly opposite #72c8fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/darkorange
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Uber's brand system put Blue beside #72c8fd, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Uber (https://brandsweets.com/colors/brands/uber-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #72c8fd in 4 real palettes, including Riot Games's brand system and JBL's brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72c8fd: 4 real palettes, including UEFA's brand system and Venmo's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #72c8fd: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Telehealth and Lavender Milk put Midnight Blue beside #72c8fd, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #72c8fd in 4 real palettes, including Mistral AI's brand system and Calendly's brand system, as the accent. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Calendly (https://brandsweets.com/colors/brands/calendly-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/periwinkle

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #037ac4 (4.58:1); AA: background → #4d4d4d (4.59:1); AAA: text → #025b92 (7.21:1); AAA: background → #303030 (7.16:1)
- On black (#000000): 11.4:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Opensea** — secondary #7cc4fc (Δ 1.27) — https://brandsweets.com/colors/brands/opensea-io
- **PayPal** — secondary #65ccfc (Δ 1.444) — https://brandsweets.com/colors/brands/paypal-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72c8fd-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72c8fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.