# #72c73d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72c73d`
- RGB: rgb(114, 199, 61)
- HSL: hsl(97, 55%, 51%)
- OKLCH: oklch(0.749 0.19 135.8)
- Relative luminance: 0.4476
- Nearest named color: Blinking Terminal (#66cc00, Δ 3.341) — https://brandsweets.com/colors/blinking-terminal
- Moods: neutral
- Page: https://brandsweets.com/colors/72c73d

## Tints & shades

- Tints (toward white): #80cd51, #8cd161, #9ad775, #a9dd88, #b7e29c, #c3e7ac, #d1edc0, #dff2d4, #ebf7e3, #f9fdf7
- Shades (toward black): #66b635, #5da630, #52922a, #477e25, #3e6f20, #335b1a, #284715, #1d330f, #14240a, #091005

## Harmonies

- Complementary: #923dc7
- Analogous: #b7c73d, #3dc74d
- Triadic: #3d72c7, #c73d72
- Split-complementary: #4d3dc7, #c73db7
- Tetradic: #3db7c7, #923dc7, #c74d3d

## Colors that go with #72c73d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Minecraft's brand system and Spotify's brand system put Blue beside #72c73d, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72c73d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72c73d in 4 real palettes, including Brilliant's brand system and Docker's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Docker (https://brandsweets.com/colors/brands/docker-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #72c73d in 9 real palettes, including Minecraft's brand system and Acer's brand system, as the lead colour. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Acer (https://brandsweets.com/colors/brands/acer-com), Meadow (https://brandsweets.com/palettes/light#meadow), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #72c73d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet
- **Hot Pink** #ff69b4 [harmony, pool: split] — Hot Pink is a split-complement of #72c73d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #72c73d in 3 real palettes, including Undergrowth and 7-Eleven's brand system, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #72c73d in 3 real palettes, including Citrus Grove and Learning App, as the lead colour. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.11:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #498226 (4.66:1); AA: background → #454545 (4.54:1); AAA: text → #38631d (7.07:1); AAA: background → #262626 (7.17:1)
- On black (#000000): 9.95:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Minecraft** — secondary #6cc349 (Δ 1.718) — https://brandsweets.com/colors/brands/minecraft-net
- **Acer** — secondary #80c343 (Δ 1.906) — https://brandsweets.com/colors/brands/acer-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72c73d-a9bea2-624edf-1f2d20-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72c73d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.