# #72c44f

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72c44f`
- RGB: rgb(114, 196, 79)
- HSL: hsl(102, 50%, 54%)
- OKLCH: oklch(0.743 0.173 137.5)
- Relative luminance: 0.4362
- Nearest named color: Bermudagrass (#6bc271, Δ 3.758) — https://brandsweets.com/colors/bermudagrass
- Moods: neutral
- Page: https://brandsweets.com/colors/72c44f

## Tints & shades

- Tints (toward white): #7ec95e, #8ed071, #9ad581, #a9db94, #b6e0a3, #c2e6b3, #d1ecc6, #ddf1d5, #edf7e8, #f9fcf7
- Shades (toward black): #64bb3e, #5aa838, #509532, #45822b, #3b6f25, #315c1f, #274918, #1d3612, #12220b, #080f05

## Harmonies

- Complementary: #a14fc4
- Analogous: #adc44f, #4fc467
- Triadic: #4f72c4, #c44f72
- Split-complementary: #674fc4, #c44fad
- Tetradic: #4fadc4, #a14fc4, #c4674f

## Colors that go with #72c44f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Minecraft's brand system and Spotify's brand system put Blue beside #72c44f, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72c44f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72c44f in 4 real palettes, including Brilliant's brand system and Docker's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Docker (https://brandsweets.com/colors/brands/docker-com), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #72c44f in 12 real palettes, including Minecraft's brand system and Acer's brand system, as the lead colour. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Acer (https://brandsweets.com/colors/brands/acer-com), Meadow (https://brandsweets.com/palettes/light#meadow), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #72c44f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet
- **Hot Pink** #ff69b4 [harmony, pool: split] — Hot Pink is a split-complement of #72c44f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #72c44f in 3 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com). — https://brandsweets.com/colors/darkolivegreen
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #72c44f in 3 real palettes, including Citrus Grove and Playground, as the lead colour. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.16:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #45822b (4.69:1); AA: background → #424242 (4.65:1); AAA: text → #356321 (7.1:1); AAA: background → #262626 (7.01:1)
- On black (#000000): 9.72:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Minecraft** — secondary #6cc349 (Δ 0.897) — https://brandsweets.com/colors/brands/minecraft-net
- **Peloton** — secondary #71bf49 (Δ 1.391) — https://brandsweets.com/colors/brands/peloton-com
- **Peloton** — accent #6fbf4b (Δ 1.449) — https://brandsweets.com/colors/brands/peloton-com
- **Acer** — secondary #80c343 (Δ 1.451) — https://brandsweets.com/colors/brands/acer-com

## Curated palettes containing it

- **Meadow** (spring, light, friendly, vivid) — #6cbf4b, #f9d56e, #f18fb2, #fbfef7, #1f2d1a — Fresh green, buttercup and a wildflower pink — spring at full saturation; the leaf-dark text does the anchoring. — tool: https://brandsweets.com/palettes/new/6cbf4b-f9d56e-f18fb2-fbfef7-1f2d1a — collection: https://brandsweets.com/palettes/spring

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72c44f-a7bea2-6e4edf-1f2d21-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72c44f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.