# #72bd3d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72bd3d`
- RGB: rgb(114, 189, 61)
- HSL: hsl(95, 51%, 49%)
- OKLCH: oklch(0.724 0.177 134.9)
- Relative luminance: 0.4031
- Nearest named color: Exit Light (#55bb33, Δ 2.973) — https://brandsweets.com/colors/exit-light
- Moods: neutral
- Page: https://brandsweets.com/colors/72bd3d

## Tints & shades

- Tints (toward white): #80c64e, #8ecc61, #9bd274, #a9d888, #b7df9b, #c2e4aa, #d0eabe, #def0d1, #ecf6e4, #f9fdf7
- Shades (toward black): #69ad38, #5d9a32, #548b2d, #487727, #3f6822, #33551b, #2a4516, #1e3210, #15230b, #090f05

## Harmonies

- Complementary: #883dbd
- Analogous: #b2bd3d, #3dbd48
- Triadic: #3d72bd, #bd3d72
- Split-complementary: #483dbd, #bd3db2
- Tetradic: #3db2bd, #883dbd, #bd483d

## Colors that go with #72bd3d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72bd3d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #72bd3d in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72bd3d in 5 real palettes, including Brilliant's brand system and Docker's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Docker (https://brandsweets.com/colors/brands/docker-com), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #72bd3d in 11 real palettes, including Meadow and Minecraft's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Acer (https://brandsweets.com/colors/brands/acer-com), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Orchid** #da70d6 [harmony: complementary] — Orchid sits directly opposite #72bd3d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/orchid
- **Hot Pink** #ff69b4 [harmony, pool: split] — Hot Pink is a split-complement of #72bd3d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #72bd3d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Blue** #0000ff [pool] — 3 real palettes, including Minecraft's brand system and Spotify's brand system put Blue beside #72bd3d, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4f832a (4.55:1); AA: background → #3d3d3d (4.69:1); AAA: text → #3a601f (7.31:1); AAA: background → #1f1f1f (7.11:1)
- On black (#000000): 9.06:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Peloton** — secondary #71bf49 (Δ 0.958) — https://brandsweets.com/colors/brands/peloton-com
- **Peloton** — accent #6fbf4b (Δ 1.077) — https://brandsweets.com/colors/brands/peloton-com
- **Peloton** — primary #6cbc4c (Δ 1.369) — https://brandsweets.com/colors/brands/peloton-com
- **Minecraft** — secondary #6cc349 (Δ 1.632) — https://brandsweets.com/colors/brands/minecraft-net

## Curated palettes containing it

- **Meadow** (spring, light, friendly, vivid) — #6cbf4b, #f9d56e, #f18fb2, #fbfef7, #1f2d1a — Fresh green, buttercup and a wildflower pink — spring at full saturation; the leaf-dark text does the anchoring. — tool: https://brandsweets.com/palettes/new/6cbf4b-f9d56e-f18fb2-fbfef7-1f2d1a — collection: https://brandsweets.com/palettes/spring

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72bd3d-aabea2-5d4edf-1f2d20-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72bd3d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.