# #72b698

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72b698`
- RGB: rgb(114, 182, 152)
- HSL: hsl(154, 32%, 58%)
- OKLCH: oklch(0.722 0.082 164.5)
- Relative luminance: 0.393
- Nearest named color: Beau Monde (#7db39e, Δ 1.846) — https://brandsweets.com/colors/beau-monde
- Moods: muted
- Page: https://brandsweets.com/colors/72b698

## Tints & shades

- Tints (toward white): #7fbda2, #8dc4ac, #9acbb6, #a7d2c0, #b5d9c9, #c2e0d3, #d0e7dd, #ddeee7, #ebf5f0, #f8fcfa
- Shades (toward black): #61ae8c, #519e7d, #498d70, #3e7960, #366852, #2d5845, #234335, #1a3228, #101e18, #070d0b

## Harmonies

- Complementary: #b6728f
- Analogous: #72b676, #72b2b6
- Triadic: #9872b6, #b69872
- Split-complementary: #b672b2, #b67672
- Tetradic: #7672b6, #b6728f, #b2b672

## Colors that go with #72b698

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72b698: softer than #000 and cool enough to feel like part of the same palette. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 7 real palettes, including Unity's brand system and Canva's brand system put Blue beside #72b698, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #72b698 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Darkroom put Champagne beside #72b698, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #72b698: 6 real palettes, including Riverbed and Clean Beauty, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #72b698: 4 real palettes, including Canva's brand system and Terminal, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Arctic (https://brandsweets.com/palettes/clean#arctic), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #72b698 in 4 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com). — https://brandsweets.com/colors/crimson
- **Dark Salmon** #e9967a [harmony, pool: triadic] — Dark Salmon completes a triad with #72b698 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/darksalmon

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #428065 (4.66:1); AA: background → #3d3d3d (4.58:1); AAA: text → #32624d (7.02:1); AAA: background → #1c1c1c (7.19:1)
- On black (#000000): 8.86:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Brilliant** — secondary #7cb38c (Δ 1.695) — https://brandsweets.com/colors/brands/brilliant-org

## Curated palettes containing it

- **Resort** (light, warm, playful) — #e07a5f, #81b29a, #f2cc8f, #fdf6ee, #3d2b1f — Terracotta, eucalyptus and sand — a sun-washed palette that feels like linen. — tool: https://brandsweets.com/palettes/new/e07a5f-81b29a-f2cc8f-fdf6ee-3d2b1f — collection: https://brandsweets.com/palettes/light

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72b698-a2beb5-d459ca-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72b698" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.