# #72b697

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72b697`
- RGB: rgb(114, 182, 151)
- HSL: hsl(153, 32%, 58%)
- OKLCH: oklch(0.722 0.083 163.8)
- Relative luminance: 0.3927
- Nearest named color: Beau Monde (#7db39e, Δ 1.953) — https://brandsweets.com/colors/beau-monde
- Moods: muted
- Page: https://brandsweets.com/colors/72b697

## Tints & shades

- Tints (toward white): #7fbda1, #8dc4ab, #9acbb5, #a7d2bf, #b5d9c9, #c2e0d3, #d0e7dc, #ddeee6, #ebf5f0, #f8fcfa
- Shades (toward black): #61ae8b, #519e7c, #498d6f, #3e795f, #366852, #2d5844, #234335, #1a3227, #101e18, #070d0b

## Harmonies

- Complementary: #b67290
- Analogous: #72b675, #72b3b6
- Triadic: #9772b6, #b69772
- Split-complementary: #b672b3, #b67572
- Tetradic: #7572b6, #b67290, #b3b672

## Colors that go with #72b697

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72b697: softer than #000 and cool enough to feel like part of the same palette. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 7 real palettes, including Unity's brand system and Canva's brand system put Blue beside #72b697, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #72b697 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Darkroom put Champagne beside #72b697, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #72b697: 6 real palettes, including Riverbed and Clean Beauty, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #72b697: 4 real palettes, including Canva's brand system and Terminal, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Arctic (https://brandsweets.com/palettes/clean#arctic), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #72b697 in 4 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com). — https://brandsweets.com/colors/crimson
- **Dark Salmon** #e9967a [harmony, pool: triadic] — Dark Salmon completes a triad with #72b697 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/darksalmon

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #428064 (4.66:1); AA: background → #3d3d3d (4.58:1); AAA: text → #32624c (7.03:1); AAA: background → #1c1c1c (7.18:1)
- On black (#000000): 8.85:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Brilliant** — secondary #7cb38c (Δ 1.596) — https://brandsweets.com/colors/brands/brilliant-org

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72b697-a2beb5-d459cc-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72b697" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.