# #72b68d

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72b68d`
- RGB: rgb(114, 182, 141)
- HSL: hsl(144, 32%, 58%)
- OKLCH: oklch(0.719 0.092 156.7)
- Relative luminance: 0.3896
- Nearest named color: Lily Pads (#6db083, Δ 2.036) — https://brandsweets.com/colors/lily-pads
- Moods: muted
- Page: https://brandsweets.com/colors/72b68d

## Tints & shades

- Tints (toward white): #7fbd98, #8dc4a3, #9acbae, #a7d2b8, #b5d9c3, #c2e0ce, #d0e7d9, #ddeee4, #ebf5ef, #f8fcfa
- Shades (toward black): #61ae7f, #519e70, #498d64, #3e7956, #36684a, #2d583e, #234330, #1a3224, #101e15, #070d0a

## Harmonies

- Complementary: #b6729b
- Analogous: #78b672, #72b6af
- Triadic: #8d72b6, #b68d72
- Split-complementary: #af72b6, #b67278
- Tetradic: #7278b6, #b6729b, #b6af72

## Colors that go with #72b68d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72b68d: softer than #000 and cool enough to feel like part of the same palette. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Unity's brand system and Canva's brand system put Blue beside #72b68d, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Darkroom put Champagne beside #72b68d, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #72b68d: 5 real palettes, including Riverbed and Clean Beauty, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #72b68d in 4 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #72b68d in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Dark Salmon** #e9967a [harmony, pool: triadic] — Dark Salmon completes a triad with #72b68d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/darksalmon
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #72b68d in 5 real palettes, including Pine & Birch and Neon's brand system, as the lead colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Neon (https://brandsweets.com/colors/brands/neon-tech), Canopy (https://brandsweets.com/palettes/cool#canopy), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #44835d (4.52:1); AA: background → #3d3d3d (4.55:1); AAA: text → #326245 (7.07:1); AAA: background → #1c1c1c (7.13:1)
- On black (#000000): 8.79:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Brilliant** — secondary #7cb38c (Δ 1.233) — https://brandsweets.com/colors/brands/brilliant-org

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72b68d-a2beb0-ca59d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72b68d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.