# #72aefe

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72aefe`
- RGB: rgb(114, 174, 254)
- HSL: hsl(214, 99%, 72%)
- OKLCH: oklch(0.743 0.132 256)
- Relative luminance: 0.4101
- Nearest named color: Fennel Flower (#77aaff, Δ 1.157) — https://brandsweets.com/colors/fennel-flower
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/72aefe

## Tints & shades

- Tints (toward white): #80b7fe, #8abdfe, #9ac5fe, #a4cbff, #b3d4ff, #c2dcff, #cce2ff, #dbebff, #e6f1ff, #f5f9ff
- Shades (toward black): #4d9afe, #2a86fe, #0b74fe, #0164e4, #0154c1, #01459d, #01357a, #00285b, #001838, #000914

## Harmonies

- Complementary: #fec171
- Analogous: #71f5fe, #7a71fe
- Triadic: #fe71ae, #aefe71
- Split-complementary: #fe7a71, #f5fe71
- Tetradic: #fe71f5, #fec171, #71fe7a

## Colors that go with #72aefe

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72aefe: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Goldenrod** #daa520 [harmony, pool: complementary] — Goldenrod sits directly opposite #72aefe on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #72aefe in 6 real palettes, including NBA's brand system and Ahrefs's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #72aefe, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Warp (https://brandsweets.com/colors/brands/warp-dev), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #72aefe in 4 real palettes, including Ahrefs's brand system and Learning App, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72aefe: 6 real palettes, including Venmo's brand system and Coca-Cola's brand system, as the accent. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Apple (https://brandsweets.com/colors/brands/apple-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #72aefe: 4 real palettes, including Venmo's brand system and Figma's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma), Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #72aefe in 4 real palettes, including Terminal and Spotify's brand system, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #016cf9 (4.65:1); AA: background → #404040 (4.54:1); AAA: text → #0152bc (7.16:1); AAA: background → #212121 (7.06:1)
- On black (#000000): 9.2:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **NBA** — accent #66abff (Δ 1.527) — https://brandsweets.com/colors/brands/nba-com
- **Calendly** — primary #64acfb (Δ 1.584) — https://brandsweets.com/colors/brands/calendly-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72aefe-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72aefe" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.