# #72a7fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72a7fd`
- RGB: rgb(114, 167, 253)
- HSL: hsl(217, 97%, 72%)
- OKLCH: oklch(0.728 0.138 259.7)
- Relative luminance: 0.3831
- Nearest named color: Fennel Flower (#77aaff, Δ 1.027) — https://brandsweets.com/colors/fennel-flower
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/72a7fd

## Tints & shades

- Tints (toward white): #81b1fd, #8bb7fd, #9bc0fd, #a5c7fe, #b4d0fe, #c3d9fe, #cde0fe, #dce9fe, #e6efff, #f5f9ff
- Shades (toward black): #4f92fc, #2c7cfc, #0e69fb, #0359e2, #034bbf, #023d9c, #022f79, #01245a, #011637, #000814

## Harmonies

- Complementary: #fdc872
- Analogous: #72edfd, #8372fd
- Triadic: #fd72a7, #a7fd72
- Split-complementary: #fd8372, #edfd72
- Tetradic: #fd72ed, #fdc872, #72fd83

## Colors that go with #72a7fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72a7fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Goldenrod** #daa520 [harmony, pool: complementary] — Goldenrod sits directly opposite #72a7fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #72a7fd in 7 real palettes, including NBA's brand system and Ahrefs's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #72a7fd, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Warp (https://brandsweets.com/colors/brands/warp-dev), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #72a7fd in 5 real palettes, including Ahrefs's brand system and Learning App, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72a7fd: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #72a7fd in 4 real palettes, including Terminal and Spotify's brand system, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Blue Mono and Kraken's brand system put Midnight Blue beside #72a7fd, as the text colour against it. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Kraken (https://brandsweets.com/colors/brands/kraken-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #136cfb (4.6:1); AA: background → #3b3b3b (4.62:1); AAA: text → #034fc9 (7.08:1); AAA: background → #1c1c1c (7.03:1)
- On black (#000000): 8.66:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Webflow** — accent #6ca7ff (Δ 0.653) — https://brandsweets.com/colors/brands/webflow-com
- **NBA** — accent #66abff (Δ 1.409) — https://brandsweets.com/colors/brands/nba-com
- **Calendly** — primary #64acfb (Δ 1.838) — https://brandsweets.com/colors/brands/calendly-com

## Curated palettes containing it

- **Blue Mono** (monochrome, cool, clean, technical) — #1e40af, #60a5fa, #bfdbfe, #f8fafc, #172554 — One blue at four lightnesses — monochromatic in the colour-theory sense; the deep step is the text, the pale step the surface tint. — tool: https://brandsweets.com/palettes/new/1e40af-60a5fa-bfdbfe-f8fafc-172554 — collection: https://brandsweets.com/palettes/monochrome

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72a7fd-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72a7fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.