# #72a24e

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72a24e`
- RGB: rgb(114, 162, 78)
- HSL: hsl(94, 35%, 47%)
- OKLCH: oklch(0.658 0.126 133.4)
- Relative luminance: 0.2997
- Nearest named color: Bavarian Green (#749a54, Δ 2.626) — https://brandsweets.com/colors/bavarian-green
- Moods: neutral
- Page: https://brandsweets.com/colors/72a24e

## Tints & shades

- Tints (toward white): #7faf5a, #8cb86b, #9ac07c, #a7c88d, #b7d2a2, #c4dbb3, #d2e3c4, #dfebd6, #ecf3e7, #fafcf8
- Shades (toward black): #699447, #5c833f, #537538, #496732, #3f5a2b, #334823, #293b1c, #202d16, #131c0d, #0a0e07

## Harmonies

- Complementary: #7d4ea2
- Analogous: #9ca24e, #4ea253
- Triadic: #4e72a2, #a24e72
- Split-complementary: #534ea2, #a24e9c
- Tetradic: #4e9ca2, #7d4ea2, #a2534e

## Colors that go with #72a24e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72a24e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), N26 (https://brandsweets.com/colors/brands/n26-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Unity's brand system and Spotify's brand system put Blue beside #72a24e, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #72a24e in 4 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #72a24e in 5 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72a24e: 6 real palettes, including Guinness's brand system and Intel's brand system, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #72a24e in 4 real palettes, including Pine & Birch and Rolex's brand system, as the lead colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Rolex (https://brandsweets.com/colors/brands/rolex-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #72a24e, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #72a24e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5a7f3d (4.63:1); AA: background → #2e2e2e (4.52:1); AAA: text → #44602e (7.1:1)
- On black (#000000): 6.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #75a550 (7.25:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72a24e-abbea2-5a4edf-1f2d1f-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72a24e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.