# #72a11b

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72a11b`
- RGB: rgb(114, 161, 27)
- HSL: hsl(81, 71%, 37%)
- OKLCH: oklch(0.651 0.162 128.2)
- Relative luminance: 0.2915
- Nearest named color: BioShock (#889900, Δ 3.207) — https://brandsweets.com/colors/bioshock
- Moods: vivid
- Page: https://brandsweets.com/colors/72a11b

## Tints & shades

- Tints (toward white): #85bc20, #98d624, #a5de3b, #b1e255, #bfe773, #cbec8e, #d7f0a8, #e3f5c2, #eff9dc, #fbfef6
- Shades (toward black): #699419, #5d8316, #547614, #4a6912, #415c10, #354a0d, #2b3d0a, #223008, #161f05, #0c1103

## Harmonies

- Complementary: #4a1ba1
- Analogous: #a18d1b, #2fa11b
- Triadic: #1b72a1, #a11b72
- Split-complementary: #1b2fa1, #8d1ba1
- Tetradic: #1ba18d, #4a1ba1, #a11b2f

## Colors that go with #72a11b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #72a11b, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72a11b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #72a11b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Unity (https://brandsweets.com/colors/brands/unity-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue
- **Taupe** #483c32 [pool] — Taupe is paired with #72a11b in 12 real palettes, including Acer's brand system and Undergrowth, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Meadow (https://brandsweets.com/palettes/light#meadow), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #72a11b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Slate Blue** #7b68ee [harmony, pool: split] — Medium Slate Blue is a split-complement of #72a11b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #72a11b in 3 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Orange** #ffa500 [pool] — 3 real palettes, including Olympics's brand system and Mint Modern put Orange beside #72a11b, as the supporting colour. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5a7e15 (4.74:1); AA: background → #2b2b2b (4.6:1); AAA: text → #446010 (7.18:1)
- On black (#000000): 6.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #76a61c (7.24:1)

## Brands using this color

- **Zendesk** — primary #70a32a (Δ 0.804) — https://brandsweets.com/colors/brands/zendesk-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72a11b-b1bea2-4e62df-222d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72a11b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.