# #72a0fe

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72a0fe`
- RGB: rgb(114, 160, 254)
- HSL: hsl(220, 99%, 72%)
- OKLCH: oklch(0.714 0.147 263.4)
- Relative luminance: 0.3587
- Nearest named color: Fennel Flower (#77aaff, Δ 2.757) — https://brandsweets.com/colors/fennel-flower
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/72a0fe

## Tints & shades

- Tints (toward white): #80aafe, #8ab1fe, #9abbfe, #a4c2ff, #b3ccff, #c2d6ff, #ccddff, #dbe7ff, #e6eeff, #f5f8ff
- Shades (toward black): #4d88fe, #2a71fe, #0b5cfe, #014de4, #0141c1, #01359d, #01297a, #001f5b, #001338, #000714

## Harmonies

- Complementary: #fecf71
- Analogous: #71e7fe, #8871fe
- Triadic: #fe71a0, #a0fe71
- Split-complementary: #fe8871, #e7fe71
- Tetradic: #fe71e7, #fecf71, #71fe88

## Colors that go with #72a0fe

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72a0fe: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [harmony, pool: split] — Dark Orange is a split-complement of #72a0fe: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Goldenrod** #daa520 [harmony, pool: complementary] — Goldenrod sits directly opposite #72a0fe on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #72a0fe in 7 real palettes, including Ahrefs's brand system and NBA's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #72a0fe, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72a0fe: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #72a0fe in 4 real palettes, including Prime Video's brand system and Miro's brand system, as the lead colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Miro (https://brandsweets.com/colors/brands/miro-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com). — https://brandsweets.com/colors/gold
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #72a0fe in 4 real palettes, including Terminal and Spotify's brand system, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #206afe (4.61:1); AA: background → #383838 (4.56:1); AAA: text → #0149da (7.08:1); AAA: background → #141414 (7.17:1)
- On black (#000000): 8.17:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Roblox** — secondary #829efc (Δ 1.811) — https://brandsweets.com/colors/brands/roblox-com
- **Webflow** — accent #6ca7ff (Δ 1.824) — https://brandsweets.com/colors/brands/webflow-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72a0fe-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72a0fe" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.