# #729d07

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#729d07`
- RGB: rgb(114, 157, 7)
- HSL: hsl(77, 91%, 32%)
- OKLCH: oklch(0.641 0.163 126.8)
- Relative luminance: 0.2771
- Nearest named color: BioShock (#889900, Δ 2.943) — https://brandsweets.com/colors/bioshock
- Moods: vivid
- Page: https://brandsweets.com/colors/729d07

## Tints & shades

- Tints (toward white): #8bbe09, #a0db0a, #b5f415, #bef532, #c9f755, #d4f977, #ddfa94, #e8fcb6, #f1fdd3, #fcfff5
- Shades (toward black): #678d07, #5c7f06, #557506, #4b6605, #405804, #354903, #2b3a03, #243102, #192202, #0e1301

## Harmonies

- Complementary: #31079c
- Analogous: #9c7c07, #289c07
- Triadic: #07729c, #9c0772
- Split-complementary: #07289c, #7c079c
- Tetradic: #079c7c, #31079c, #9c0728

## Colors that go with #729d07

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 6 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #729d07, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #729d07: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #729d07 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Unity (https://brandsweets.com/colors/brands/unity-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue
- **Taupe** #483c32 [pool] — Taupe is paired with #729d07 in 9 real palettes, including Acer's brand system and Undergrowth, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Meadow (https://brandsweets.com/palettes/light#meadow), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #729d07 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Slate Blue** #7b68ee [harmony, pool: split] — Medium Slate Blue is a split-complement of #729d07: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Orange** #ffa500 [pool] — 3 real palettes, including Olympics's brand system and Farmers Market put Orange beside #729d07, as the supporting colour. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/orange
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #729d07 in 3 real palettes, including Undergrowth and Forest Floor, as the accent. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Ubereats (https://brandsweets.com/colors/brands/ubereats-com). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5c7f06 (4.67:1); AA: background → #292929 (4.53:1); AAA: text → #476105 (7.05:1)
- On black (#000000): 6.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #79a608 (7.27:1)

## Brands using this color

- **Zendesk** — primary #70a32a (Δ 1.861) — https://brandsweets.com/colors/brands/zendesk-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/729d07-b3bea2-4e6bdf-232d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#729d07" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.