# #729970

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#729970`
- RGB: rgb(114, 153, 112)
- HSL: hsl(117, 17%, 52%)
- OKLCH: oklch(0.643 0.074 143.5)
- Relative luminance: 0.2753
- Nearest named color: Backyard (#879877, Δ 3.044) — https://brandsweets.com/colors/backyard
- Moods: muted
- Page: https://brandsweets.com/colors/729970

## Tints & shades

- Tints (toward white): #81a47f, #8cac8b, #9bb79a, #a7c0a5, #b5cab4, #c4d5c3, #d0ddcf, #dfe8de, #eaf0ea, #f9fbf9
- Shades (toward black): #668c63, #5b7d59, #527150, #476246, #3c543b, #324531, #273626, #1e2a1e, #131b13, #090c08

## Harmonies

- Complementary: #977099
- Analogous: #879970, #709983
- Triadic: #707299, #997072
- Split-complementary: #837099, #997087
- Tetradic: #708799, #977099, #998370

## Colors that go with #729970

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #729970: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), N26 (https://brandsweets.com/colors/brands/n26-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Rolex's brand system put Blue beside #729970, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Estate put Blush Pink beside #729970, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Estate (https://brandsweets.com/palettes/luxury#estate), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Darkroom put Champagne beside #729970, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #729970: 7 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #729970 in 5 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #729970 in 6 real palettes, including Clay & Linen and Undergrowth, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #729970 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5b7d59 (4.64:1); AA: background → #292929 (4.51:1); AAA: text → #455f44 (7.06:1)
- On black (#000000): 6.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7ba079 (7.15:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/729970-a2bea4-924edf-1f2d25-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#729970" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.