# #728d68

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#728d68`
- RGB: rgb(114, 141, 104)
- HSL: hsl(104, 15%, 48%)
- OKLCH: oklch(0.612 0.063 137.4)
- Relative luminance: 0.2363
- Nearest named color: Clouded Pine (#628468, Δ 3.567) — https://brandsweets.com/colors/clouded-pine
- Moods: muted
- Page: https://brandsweets.com/colors/728d68

## Tints & shades

- Tints (toward white): #7f9975, #8ca484, #9aaf92, #a8baa1, #b5c4b0, #c3cfbe, #d1dacd, #dee5dc, #ecf0ea, #fafbf9
- Shades (toward black): #68815f, #5c7255, #53674c, #475841, #3e4c38, #344130, #283225, #1f261c, #131711, #090c09

## Harmonies

- Complementary: #83688d
- Analogous: #848d68, #688d71
- Triadic: #68728d, #8d6872
- Split-complementary: #71688d, #8d6884
- Tetradic: #68848d, #83688d, #8d7168

## Colors that go with #728d68

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #728d68: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #728d68, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #728d68, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #728d68: 6 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #728d68 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #728d68: 8 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #728d68 in 4 real palettes, including Subaru's brand system and Bookshop, as the lead colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #728d68 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.67:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #647b5b (4.64:1); AA: background → #1c1c1c (4.65:1); AAA: text → #4c5e45 (7.01:1)
- On black (#000000): 5.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #849d7b (7.09:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/728d68-a6bea2-724edf-1f2d22-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#728d68" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.