# #728b2d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#728b2d`
- RGB: rgb(114, 139, 45)
- HSL: hsl(76, 51%, 36%)
- OKLCH: oklch(0.598 0.123 123)
- Relative luminance: 0.2223
- Nearest named color: olivedrab (#6b8e23, Δ 1.627) — https://brandsweets.com/colors/olivedrab
- Moods: neutral
- Page: https://brandsweets.com/colors/728b2d

## Tints & shades

- Tints (toward white): #85a234, #98b93c, #a8c752, #b3ce69, #bfd680, #cbdd97, #d6e5ae, #e4eec9, #eff5e0, #fbfdf7
- Shades (toward black): #687f29, #5f7425, #526420, #49591d, #3f4d19, #364115, #2c3611, #20270c, #161b09, #0d0f05

## Harmonies

- Complementary: #462d8b
- Analogous: #8b752d, #438b2d
- Triadic: #2d728b, #8b2d72
- Split-complementary: #2d438b, #752d8b
- Tetradic: #2d8b75, #462d8b, #8b2d43

## Colors that go with #728b2d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #728b2d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Dark Orchid** #9932cc [harmony, pool: complementary] — Dark Orchid sits directly opposite #728b2d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkorchid
- **Copper** #b87333 [pool] — Designers have shipped Copper with #728b2d: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #728b2d in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #728b2d: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Telehealth put Midnight Blue beside #728b2d, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #728b2d in 5 real palettes, including Subaru's brand system and Console Light, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #728b2d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Olympics (https://brandsweets.com/colors/brands/olympics-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.86:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #687f29 (4.51:1); AA: background → #1a1a1a (4.51:1); AAA: text → #4c5c1e (7.35:1)
- On black (#000000): 5.45:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #85a234 (7.22:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/728b2d-b3bea2-4e6edf-232d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#728b2d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.