# #728038

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#728038`
- RGB: rgb(114, 128, 56)
- HSL: hsl(72, 39%, 36%)
- OKLCH: oklch(0.572 0.098 118.8)
- Relative luminance: 0.193
- Nearest named color: Beyond the Pines (#688049, Δ 2.133) — https://brandsweets.com/colors/beyond-the-pines
- Moods: neutral
- Page: https://brandsweets.com/colors/728038

## Tints & shades

- Tints (toward white): #849541, #97aa4b, #a7b95f, #b3c275, #bfcc8a, #cad59f, #d6deb5, #e4e9cd, #eff3e3, #fbfcf8
- Shades (toward black): #687533, #5e6a2f, #525c28, #485224, #3f471f, #353c1a, #2c3216, #1f2310, #16190b, #0d0e06

## Harmonies

- Complementary: #463880
- Analogous: #806a38, #4d8038
- Triadic: #387180, #803871
- Split-complementary: #384d80, #6a3880
- Tetradic: #38806a, #463880, #80384d

## Colors that go with #728038

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #728038: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #728038: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Medium Slate Blue** #7b68ee [harmony, pool: complementary] — Medium Slate Blue sits directly opposite #728038 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clerk (https://brandsweets.com/colors/brands/clerk-com). — https://brandsweets.com/colors/mediumslateblue
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Kia's brand system put Blue beside #728038, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Bramble put Champagne beside #728038, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #728038: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #728038 in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #728038: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6e7c36 (4.57:1); AA: background → #0a0a0a (4.58:1); AAA: text → #525c28 (7.19:1)
- On black (#000000): 4.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8ea046 (7.27:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/728038-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#728038" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.