# #727f43

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#727f43`
- RGB: rgb(114, 127, 67)
- HSL: hsl(73, 31%, 38%)
- OKLCH: oklch(0.571 0.085 119.2)
- Relative luminance: 0.1916
- Nearest named color: Beyond the Pines (#688049, Δ 1.382) — https://brandsweets.com/colors/beyond-the-pines
- Moods: muted
- Page: https://brandsweets.com/colors/727f43

## Tints & shades

- Tints (toward white): #84934d, #96a758, #a3b26c, #afbc80, #bcc794, #c8d1a8, #d5dcbc, #e2e6d0, #eef1e4, #fbfbf8
- Shades (toward black): #69753e, #5d6837, #545e31, #48502a, #3f4625, #363c20, #2a2f19, #212513, #15170c, #0c0d07

## Harmonies

- Complementary: #50437f
- Analogous: #7f6e43, #547f43
- Triadic: #43727f, #7f4372
- Split-complementary: #43547f, #6e437f
- Tetradic: #437f6e, #50437f, #7f4354

## Colors that go with #727f43

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #727f43: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #727f43: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #727f43 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Kia's brand system put Blue beside #727f43, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #727f43 in 4 real palettes, including Coffee Bar and Kiln, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Converse (https://brandsweets.com/colors/brands/converse-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #727f43, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #727f43: 4 real palettes, including Wellness and Riverbed, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #727f43 in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6f7c41 (4.53:1); AA: background → #0a0a0a (4.56:1); AAA: text → #515a30 (7.36:1)
- On black (#000000): 4.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d9d53 (7.08:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/727f43-b5bea2-4e75df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#727f43" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.