# #727eb6

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#727eb6`
- RGB: rgb(114, 126, 182)
- HSL: hsl(229, 32%, 58%)
- OKLCH: oklch(0.606 0.086 274.3)
- Relative luminance: 0.2188
- Nearest named color: Flood (#6677bb, Δ 2.899) — https://brandsweets.com/colors/flood
- Moods: cool, muted
- Page: https://brandsweets.com/colors/727eb6

## Tints & shades

- Tints (toward white): #7f8abd, #8d97c4, #9aa3cb, #a7afd2, #b5bcd9, #c2c8e0, #d0d4e7, #dde0ee, #ebedf5, #f8f9fc
- Shades (toward black): #616fae, #51609e, #49558d, #3e4979, #363f68, #2d3558, #232943, #1a1e32, #10121e, #07080d

## Harmonies

- Complementary: #b6aa72
- Analogous: #72a0b6, #8772b6
- Triadic: #b6727e, #7eb672
- Split-complementary: #b68772, #a0b672
- Tetradic: #b672a0, #b6aa72, #72b687

## Colors that go with #727eb6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #727eb6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #727eb6 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Intel (https://brandsweets.com/colors/brands/intel-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #727eb6 in 10 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #727eb6: 6 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #727eb6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #727eb6 in 10 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #727eb6: 7 real palettes, including Telegram's brand system and Astro's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #727eb6: 14 real palettes, including Campus and American Express's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.91:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6472af (4.6:1); AA: background → #171717 (4.59:1); AAA: text → #49558d (7.08:1)
- On black (#000000): 5.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8994c2 (7.08:1)

## Brands using this color

- **Plaid** — primary #6f80b1 (Δ 1.143) — https://brandsweets.com/colors/brands/plaid-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/727eb6-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#727eb6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.