# #727e49

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#727e49`
- RGB: rgb(114, 126, 73)
- HSL: hsl(74, 27%, 39%)
- OKLCH: oklch(0.57 0.076 119.3)
- Relative luminance: 0.1898
- Nearest named color: Beyond the Pines (#688049, Δ 1.459) — https://brandsweets.com/colors/beyond-the-pines
- Moods: muted
- Page: https://brandsweets.com/colors/727e49

## Tints & shades

- Tints (toward white): #839254, #94a460, #a1af74, #aeba87, #bbc59b, #c6cfab, #d3dabe, #e0e5d2, #eef0e5, #fbfbf9
- Shades (toward black): #697543, #5d683c, #555e36, #49512f, #404729, #353a22, #2c311c, #202414, #171a0f, #0c0d07

## Harmonies

- Complementary: #55497e
- Analogous: #7e7049, #577e49
- Triadic: #49727e, #7e4972
- Split-complementary: #49577e, #70497e
- Tetradic: #497e70, #55497e, #7e4957

## Colors that go with #727e49

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #727e49: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #727e49: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Xbox (https://brandsweets.com/colors/brands/xbox-com). — https://brandsweets.com/colors/royalblue
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #727e49 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Kia's brand system put Blue beside #727e49, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #727e49 in 4 real palettes, including Coffee Bar and Kiln, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Converse (https://brandsweets.com/colors/brands/converse-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #727e49, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #727e49: 4 real palettes, including Wellness and Riverbed, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #727e49 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6f7b47 (4.57:1); AA: background → #0a0a0a (4.52:1); AAA: text → #525b34 (7.23:1)
- On black (#000000): 4.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8f9f5b (7.28:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/727e49-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#727e49" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.