# #727a2e

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#727a2e`
- RGB: rgb(114, 122, 46)
- HSL: hsl(66, 45%, 33%)
- OKLCH: oklch(0.557 0.1 114.8)
- Relative luminance: 0.1769
- Nearest named color: Crocodile Style (#767437, Δ 2.313) — https://brandsweets.com/colors/crocodile-style
- Moods: neutral
- Page: https://brandsweets.com/colors/727a2e

## Tints & shades

- Tints (toward white): #8b9438, #a0aa41, #b2bd51, #bcc567, #c8cf81, #d1d897, #dde2b1, #e7eac8, #f2f4e1, #fcfcf8
- Shades (toward black): #686f2a, #5e6426, #535922, #494e1d, #42461b, #373b16, #2d3012, #23250e, #181a0a, #0e0f06

## Harmonies

- Complementary: #362e7a
- Analogous: #7a5c2e, #4d7a2e
- Triadic: #2e727a, #7a2e72
- Split-complementary: #2e4d7a, #5c2e7a
- Tetradic: #2e7a5c, #362e7a, #7a2e4d

## Colors that go with #727a2e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #727a2e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Blue Violet** #8a2be2 [harmony, pool: complementary] — Blue Violet sits directly opposite #727a2e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/blueviolet
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Warp's brand system put Blue beside #727a2e, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Bramble put Champagne beside #727a2e, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #727a2e: 4 real palettes, including Wellness and Clay & Linen, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #727a2e in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #727a2e: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #727a2e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #575c23 (7.09:1)
- On black (#000000): 4.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #959f3c (7.3:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/727a2e-b8bea2-4e86df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#727a2e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.