# #72671d

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72671d`
- RGB: rgb(114, 103, 29)
- HSL: hsl(52, 59%, 28%)
- OKLCH: oklch(0.51 0.093 100.6)
- Relative luminance: 0.1337
- Nearest named color: Garden Weed (#786e38, Δ 3.114) — https://brandsweets.com/colors/garden-weed
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/72671d

## Tints & shades

- Tints (toward white): #8e8025, #aa992c, #c7b333, #d1bf4d, #d8c969, #e0d485, #e7dea2, #eee8be, #f6f2db, #fdfcf7
- Shades (toward black): #695f1b, #5d5418, #554d16, #494213, #413a11, #39330f, #2d280c, #242109, #181606, #100f04

## Harmonies

- Complementary: #1d2972
- Analogous: #723c1d, #53721d
- Triadic: #1d7266, #661d72
- Split-complementary: #1d5372, #3c1d72
- Tetradic: #1d723c, #1d2972, #721d53

## Colors that go with #72671d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72671d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Forest Floor put Champagne beside #72671d. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #72671d: 5 real palettes, including Clay & Linen and Riverbed, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72671d: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #72671d: 4 real palettes, including Chipotle's brand system and Newsprint, as the lead colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/firebrick
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72671d in 4 real palettes, including Subaru's brand system and Xbox's brand system, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), GitHub (https://brandsweets.com/colors/brands/github), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #72671d in 5 real palettes, including Harvest and Magazine Ochre, as the lead colour. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Slate Blue** #6a5acd [harmony: complementary] — Slate Blue sits directly opposite #72671d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/slateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #615819 (7.2:1)
- On black (#000000): 3.67:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #827521 (4.52:1); AA: background → #e6e6e6 (4.58:1); AAA: text → #a6962b (7.02:1)

## Curated palettes containing it

- **Olive Grove** (muted, warm, elegant) — #6b6b2e, #a8a670, #a1421f, #f6f3ea, #2c2a22 — Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality. — tool: https://brandsweets.com/palettes/new/6b6b2e-a8a670-a1421f-f6f3ea-2c2a22 — collection: https://brandsweets.com/palettes/muted

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72671d-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72671d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.