# #7261bd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7261bd`
- RGB: rgb(114, 97, 189)
- HSL: hsl(251, 41%, 56%)
- OKLCH: oklch(0.552 0.139 289.5)
- Relative luminance: 0.158
- Nearest named color: slateblue (#6a5acd, Δ 3.51) — https://brandsweets.com/colors/slateblue
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7261bd

## Tints & shades

- Tints (toward white): #7f6fc3, #8b7ec9, #9b90d0, #a89ed6, #b5acdc, #c2bbe2, #cfc9e8, #dfdbf0, #ece9f6, #f9f8fc
- Shades (toward black): #624fb5, #5745a5, #4c3c90, #42357e, #392d6c, #2f265a, #261e48, #1a1532, #110e20, #08060e

## Harmonies

- Complementary: #acbd61
- Analogous: #617ebd, #a061bd
- Triadic: #bd7261, #61bd72
- Split-complementary: #bda061, #7ebd61
- Tetradic: #bd617e, #acbd61, #61bda0

## Colors that go with #7261bd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7261bd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7261bd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7261bd in 9 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Pixar's brand system and Qualcomm's brand system put Blue beside #7261bd, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Activision (https://brandsweets.com/colors/brands/activision-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7261bd: 7 real palettes, including Fintech Trust and Intel's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #7261bd: 4 real palettes, including Coca-Cola's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #7261bd in 14 real palettes, including Marvel's brand system and Netflix's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7261bd: 4 real palettes, including Calm's brand system and Astro's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5b48ad (7.06:1)
- On black (#000000): 4.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7868c0 (4.54:1); AA: background → #f2f2f2 (4.51:1); AAA: text → #9b90d0 (7.29:1)

## Brands using this color

- **Sentry** — secondary #6a5fc1 (Δ 1.571) — https://brandsweets.com/colors/brands/sentry-io

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7261bd-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7261bd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.