# #7253ac

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7253ac`
- RGB: rgb(114, 83, 172)
- HSL: hsl(261, 35%, 50%)
- OKLCH: oklch(0.517 0.138 297.4)
- Relative luminance: 0.1274
- Nearest named color: Passion Flower (#6f5698, Δ 3.45) — https://brandsweets.com/colors/passion-flower
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7253ac

## Tints & shades

- Tints (toward white): #8064b4, #8e75bd, #9a83c3, #a894cc, #b6a5d4, #c4b7dc, #d2c8e4, #ddd6eb, #ebe7f3, #f9f8fc
- Shades (toward black): #674b9b, #5e448d, #523c7c, #49356e, #3e2d5d, #32244c, #291e3e, #1e162d, #150f1f, #09070e

## Harmonies

- Complementary: #8dac53
- Analogous: #5360ac, #9f53ac
- Triadic: #ac7253, #53ac72
- Split-complementary: #ac9f53, #60ac53
- Tetradic: #ac5360, #8dac53, #53ac9f

## Colors that go with #7253ac

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7253ac: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7253ac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #7253ac in 12 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7253ac: 4 real palettes, including Calm's brand system and Kraken's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7253ac: 10 real palettes, including Linkedin's brand system and The New York Times's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dell (https://brandsweets.com/colors/brands/dell-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #7253ac: 4 real palettes, including Campbell's's brand system and Datadog's brand system, as the supporting colour. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Honda (https://brandsweets.com/colors/brands/honda-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 14 real palettes, including Marvel's brand system and Paramount+'s brand system put Midnight Blue beside #7253ac, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7253ac in 7 real palettes, including Guinness's brand system and Fivetran blue's brand system, as the supporting colour. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #644997 (7.14:1)
- On black (#000000): 3.55:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8368b6 (4.62:1); AA: background → #e3e3e3 (4.61:1); AAA: text → #a28dc8 (7.18:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7253ac-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7253ac" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.