# #72504f

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72504f`
- RGB: rgb(114, 80, 79)
- HSL: hsl(2, 18%, 38%)
- OKLCH: oklch(0.468 0.046 20.9)
- Relative luminance: 0.0988
- Nearest named color: Afternoon Coffee (#6e544b, Δ 1.634) — https://brandsweets.com/colors/afternoon-coffee
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/72504f

## Tints & shades

- Tints (toward white): #845d5c, #966a69, #a37c7b, #b08e8d, #bca09f, #c9b2b1, #d5c3c3, #e2d5d5, #eee7e7, #fbf9f9
- Shades (toward black): #694a49, #5d4241, #543b3b, #483332, #3f2d2c, #362626, #2a1e1d, #211717, #150f0f, #0c0808

## Harmonies

- Complementary: #4f7172
- Analogous: #724f60, #72624f
- Triadic: #4f7251, #514f72
- Split-complementary: #4f7262, #4f6072
- Tetradic: #60724f, #4f7172, #624f72

## Colors that go with #72504f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72504f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #72504f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #72504f, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #72504f: 6 real palettes, including Bakery and Desert Road, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #72504f in 4 real palettes, including Fireside and Harvest, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Harvest (https://brandsweets.com/palettes/warm#harvest), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **Peru** #cd853f [pool] — 4 real palettes, including Bakery and Coffee Bar put Peru beside #72504f, as the supporting colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/peru
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72504f in 5 real palettes, including Console Light and Subaru's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #72504f in 5 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #966a69 (4.56:1); AA: background → #cfcfcf (4.53:1); AAA: text → #b08e8d (7.1:1); AAA: background → #ffffff (7.06:1)

## Curated palettes containing it

- **Blush** (light, warm, elegant) — #d4867a, #e9c2b8, #7a4a4a, #fdf4f1, #3a2a2a — Rose and skin tones on a pink-white surface — soft focus, flattering, unmistakably beauty. — tool: https://brandsweets.com/palettes/new/d4867a-e9c2b8-7a4a4a-fdf4f1-3a2a2a — collection: https://brandsweets.com/palettes/light

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72504f-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72504f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.