# #724ffc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#724ffc`
- RGB: rgb(114, 79, 252)
- HSL: hsl(252, 97%, 65%)
- OKLCH: oklch(0.57 0.242 285)
- Relative luminance: 0.162
- Nearest named color: Candy Grape Fizz (#7755ee, Δ 2.589) — https://brandsweets.com/colors/candy-grape-fizz
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/724ffc

## Tints & shades

- Tints (toward white): #7e5efd, #8e72fd, #9a81fd, #a690fd, #b6a5fe, #c2b4fe, #cfc3fe, #dbd2fe, #ebe6ff, #f7f5ff
- Shades (toward black): #5a31fc, #4113fb, #3204ec, #2c03ce, #2503b0, #1e028d, #17026f, #110150, #0b0132, #040014

## Harmonies

- Complementary: #dafc4f
- Analogous: #4f83fc, #c84ffc
- Triadic: #fc724f, #4ffc72
- Split-complementary: #fcc84f, #83fc4f
- Tetradic: #fc4f83, #dafc4f, #4ffcc8

## Colors that go with #724ffc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 9 real palettes, including Signal's brand system and Dropbox's brand system put Blue beside #724ffc, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #724ffc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #724ffc: 5 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #724ffc in 7 real palettes, including Toyota's brand system and Behance's brand system, as the supporting colour. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #724ffc: 5 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Square (https://brandsweets.com/colors/brands/squareup-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #724ffc: 4 real palettes, including OnePlus's brand system and HashiCorp's brand system, as the supporting colour. Seen in: OnePlus (https://brandsweets.com/colors/brands/oneplus-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), ASUS (https://brandsweets.com/colors/brands/asus-com), PostHog (https://brandsweets.com/colors/brands/posthog-com). — https://brandsweets.com/colors/dodgerblue
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #724ffc in 4 real palettes, including Calm's brand system and Telehealth, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Sentry (https://brandsweets.com/colors/brands/sentry-io), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #724ffc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4d22fc (7.12:1)
- On black (#000000): 4.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7a59fc (4.66:1); AA: background → #f5f5f5 (4.54:1); AAA: text → #9e86fd (7.28:1)

## Brands using this color

- **Clerk** — accent #6c47ff (Δ 1.86) — https://brandsweets.com/colors/brands/clerk-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/724ffc-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#724ffc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.