# #724e2c

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#724e2c`
- RGB: rgb(114, 78, 44)
- HSL: hsl(29, 44%, 31%)
- OKLCH: oklch(0.456 0.069 63)
- Relative luminance: 0.0921
- Nearest named color: Chocolate Rain (#714f29, Δ 0.565) — https://brandsweets.com/colors/chocolate-rain
- Moods: warm
- Page: https://brandsweets.com/colors/724e2c

## Tints & shades

- Tints (toward white): #8c5f36, #a26f3f, #b9804b, #c39265, #cda47e, #d6b495, #e0c6ae, #ead8c8, #f2e8de, #fcfaf8
- Shades (toward black): #674628, #5f4125, #543a21, #49321d, #422d1a, #372615, #2c1e11, #21170d, #1a120a, #0f0a06

## Harmonies

- Complementary: #2c5072
- Analogous: #722c2d, #72712c
- Triadic: #2c724e, #4e2c72
- Split-complementary: #2c7271, #2c2d72
- Tetradic: #2d722c, #2c5072, #712c72

## Colors that go with #724e2c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #724e2c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #724e2c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/rust
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #724e2c, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #724e2c: 4 real palettes, including Bakery and Clay & Linen, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #724e2c: 6 real palettes, including Darkroom and Homestead, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 4 real palettes, including Sepia Mono and Bookshop put Slate Gray beside #724e2c, as the supporting colour. Seen in: Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #724e2c in 18 real palettes, including Domino's's brand system and Darkroom, as the supporting colour. Seen in: Domino's (https://brandsweets.com/colors/brands/dominos-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #724e2c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.39:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9a6a3c (4.5:1); AA: background → #cccccc (4.6:1); AAA: text → #bf8b5a (7.06:1); AAA: background → #fafafa (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/724e2c-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#724e2c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.