# #724bb9

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#724bb9`
- RGB: rgb(114, 75, 185)
- HSL: hsl(261, 44%, 51%)
- OKLCH: oklch(0.512 0.167 296.4)
- Relative luminance: 0.1211
- Nearest named color: slateblue (#6a5acd, Δ 4.505) — https://brandsweets.com/colors/slateblue
- Moods: cool, modern
- Page: https://brandsweets.com/colors/724bb9

## Tints & shades

- Tints (toward white): #805dc0, #8c6cc6, #9a7ecd, #a891d4, #b7a3db, #c2b2e1, #d1c4e8, #dfd7ef, #ebe5f5, #f9f8fc
- Shades (toward black): #6642a9, #5d3c9a, #523588, #472e76, #3e2867, #332154, #281a42, #1d1330, #140d21, #09060f

## Harmonies

- Complementary: #93b94b
- Analogous: #4b5cb9, #a94bb9
- Triadic: #b9724b, #4bb972
- Split-complementary: #b9a94b, #5cb94b
- Tetradic: #b94b5c, #93b94b, #4bb9a9

## Colors that go with #724bb9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #724bb9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #724bb9's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #724bb9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #724bb9 in 9 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #724bb9: 6 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Marvel's brand system and Kraken's brand system put Midnight Blue beside #724bb9, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #724bb9 in 6 real palettes, including L'Oréal's brand system and Twitch's brand system, as the supporting colour. Seen in: L'Oréal (https://brandsweets.com/colors/brands/loreal-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #724bb9 in 7 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Nikon (https://brandsweets.com/colors/brands/nikon-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6843ad (7.01:1)
- On black (#000000): 3.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8665c3 (4.66:1); AA: background → #dedede (4.56:1); AAA: text → #a389d1 (7.06:1)

## Brands using this color

- **Superhuman** — accent #714cb6 (Δ 0.555) — https://brandsweets.com/colors/brands/superhuman-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/724bb9-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#724bb9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.