# #7248db

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7248db`
- RGB: rgb(114, 72, 219)
- HSL: hsl(257, 67%, 57%)
- OKLCH: oklch(0.533 0.212 290.5)
- Relative luminance: 0.1333
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 3.131) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7248db

## Tints & shades

- Tints (toward white): #7f59de, #8c6ae2, #997be5, #a68ce8, #b7a1ec, #c4b2f0, #d1c3f3, #ded4f7, #ebe5fa, #f8f6fd
- Shades (toward black): #6133d7, #5327c4, #4a23af, #411e99, #381a84, #2d156a, #241155, #1b0d40, #100826, #070311

## Harmonies

- Complementary: #b1db48
- Analogous: #4868db, #bb48db
- Triadic: #db7248, #48db72
- Split-complementary: #dbbb48, #68db48
- Tetradic: #db4868, #b1db48, #48dbbb

## Colors that go with #7248db

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7248db: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #7248db in 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Wikipedia's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Signal's brand system and Pixar's brand system put Blue beside #7248db, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7248db: 5 real palettes, including NHL's brand system and Warbyparker's brand system, as the accent. Seen in: NHL (https://brandsweets.com/colors/brands/nhl-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #7248db: 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Roblox's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Roblox (https://brandsweets.com/colors/brands/roblox-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #7248db in 9 real palettes, including Gemstone and Marvel's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7248db: 4 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Chase (https://brandsweets.com/colors/brands/chase-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7248db on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6133d7 (7.09:1)
- On black (#000000): 3.67:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #825ddf (4.58:1); AA: background → #e6e6e6 (4.59:1); AAA: text → #a388e7 (7.23:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7248db-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7248db" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.