# #7246c8

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7246c8`
- RGB: rgb(114, 70, 200)
- HSL: hsl(260, 54%, 53%)
- OKLCH: oklch(0.516 0.192 294.2)
- Relative luminance: 0.1213
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 3.784) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7246c8

## Tints & shades

- Tints (toward white): #815ace, #8d6ad2, #9c7dd8, #a88ddd, #b7a1e3, #c3b0e8, #d2c4ed, #ded4f2, #ede7f8, #f9f7fd
- Shades (toward black): #6438bc, #5a32a9, #4f2d95, #452782, #3d2272, #321c5e, #28164b, #1d1037, #130b23, #080510

## Harmonies

- Complementary: #9dc846
- Analogous: #465cc8, #b246c8
- Triadic: #c87246, #46c872
- Split-complementary: #c8b246, #5cc846
- Tetradic: #c8465c, #9dc846, #46c8b2

## Colors that go with #7246c8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7246c8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7246c8's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe), Guinness (https://brandsweets.com/colors/brands/guinness-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7246c8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #7246c8: 4 real palettes, including Coca-Cola's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Roblox (https://brandsweets.com/colors/brands/roblox-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #7246c8 in 6 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #7246c8 in 4 real palettes, including Sentry's brand system and Calm's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Kraken's brand system and Marvel's brand system put Midnight Blue beside #7246c8, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #7246c8 in 5 real palettes, including Twitch's brand system and L'Oréal's brand system, as the accent. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.13:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6639c0 (7.21:1)
- On black (#000000): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8762d0 (4.69:1); AA: background → #dedede (4.56:1); AAA: text → #a589dc (7.21:1)

## Brands using this color

- **GitLab** — secondary #6e49cb (Δ 0.993) — https://brandsweets.com/colors/brands/gitlab

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7246c8-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7246c8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.