# #723e79

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#723e79`
- RGB: rgb(114, 62, 121)
- HSL: hsl(293, 32%, 36%)
- OKLCH: oklch(0.451 0.11 322.7)
- Relative luminance: 0.084
- Nearest named color: Eminence (#6e3974, Δ 1.608) — https://brandsweets.com/colors/eminence
- Moods: cool, muted
- Page: https://brandsweets.com/colors/723e79

## Tints & shades

- Tints (toward white): #85498d, #9853a2, #a868b1, #b47cbb, #bf90c6, #cba4d0, #d7b8db, #e4d0e7, #f0e4f1, #fbf8fc
- Shades (toward black): #69396f, #5f3465, #532d58, #49284d, #402343, #361d39, #2c182f, #201122, #160c18, #0d070d

## Harmonies

- Complementary: #45793e
- Analogous: #553e79, #793e63
- Triadic: #79723e, #3e7972
- Split-complementary: #63793e, #3e7955
- Tetradic: #79553e, #45793e, #3e6379

## Colors that go with #723e79

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #723e79 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #723e79: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #723e79 in 5 real palettes, including Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #723e79 in 7 real palettes, including Blush and Datadog's brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Denim** #1560bd [pool] — Designers have shipped Denim with #723e79: 3 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #723e79: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #723e79: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #723e79, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.83:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a15aaa (4.56:1); AA: background → #c7c7c7 (4.63:1); AAA: text → #ba86c1 (7.27:1); AAA: background → #f5f5f5 (7.19:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/723e79-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#723e79" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.