# #723974

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#723974`
- RGB: rgb(114, 57, 116)
- HSL: hsl(298, 34%, 34%)
- OKLCH: oklch(0.441 0.114 326)
- Relative luminance: 0.0776
- Nearest named color: Eminence (#6e3974, Δ 0.791) — https://brandsweets.com/colors/eminence
- Moods: cool, muted
- Page: https://brandsweets.com/colors/723974

## Tints & shades

- Tints (toward white): #864389, #9e4fa1, #ad5eb0, #b976bc, #c48bc6, #ce9fd0, #dab7dc, #e5cce6, #f1e4f2, #fcf8fc
- Shades (toward black): #68346a, #5e2f60, #542a55, #4a254b, #402041, #361b37, #2c162c, #221122, #180c18, #0d070e

## Harmonies

- Complementary: #3b7439
- Analogous: #553974, #743959
- Triadic: #747239, #397472
- Split-complementary: #597439, #397455
- Tetradic: #745539, #3b7439, #395974

## Colors that go with #723974

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #723974: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #723974 in 4 real palettes, including Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #723974 in 6 real palettes, including Blush and Datadog's brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #723974 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #723974: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #723974: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #723974: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #723974, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.55:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a854ab (4.52:1); AA: background → #c2c2c2 (4.62:1); AAA: text → #bf81c1 (7.13:1); AAA: background → #ededed (7.03:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/723974-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#723974" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.