# #7238bc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7238bc`
- RGB: rgb(114, 56, 188)
- HSL: hsl(266, 54%, 48%)
- OKLCH: oklch(0.488 0.195 299)
- Relative luminance: 0.1004
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 4.566) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7238bc

## Tints & shades

- Tints (toward white): #7f46c8, #8c5ace, #9a6ed4, #a881d9, #b595df, #c3a9e5, #d1bceb, #ded0f1, #ece4f7, #faf7fd
- Shades (toward black): #6834ad, #5c2e99, #532989, #472376, #3e1e66, #341a56, #281443, #1f0f33, #13091f, #090510

## Harmonies

- Complementary: #83bc38
- Analogous: #3841bc, #b438bc
- Triadic: #bc7238, #38bc72
- Split-complementary: #bcb438, #41bc38
- Tetradic: #bc3841, #83bc38, #38bcb4

## Colors that go with #7238bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7238bc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7238bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7238bc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7238bc in 5 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7238bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7238bc: 3 real palettes, including Kraken's brand system and Calm's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7238bc: 3 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7238bc in 3 real palettes, including ClickUp's brand system and Linear's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Linear (https://brandsweets.com/colors/brands/linear), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6f37b9 (7.18:1)
- On black (#000000): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8f5ecf (4.67:1); AA: background → #d1d1d1 (4.57:1); AAA: text → #aa85db (7.09:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7238bc-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7238bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.