# #723669

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#723669`
- RGB: rgb(114, 54, 105)
- HSL: hsl(309, 36%, 33%)
- OKLCH: oklch(0.431 0.109 333.2)
- Relative luminance: 0.0724
- Nearest named color: Grape (#6c3461, Δ 1.806) — https://brandsweets.com/colors/grape
- Moods: warm
- Page: https://brandsweets.com/colors/723669

## Tints & shades

- Tints (toward white): #8b4180, #a04b93, #b25ca5, #bc71b1, #c889be, #d19eca, #ddb6d7, #e7cbe2, #f2e3f0, #fcf8fb
- Shades (toward black): #683160, #5e2c56, #53274d, #492243, #421f3d, #371a33, #2d152a, #231020, #180b16, #0e070d

## Harmonies

- Complementary: #36723f
- Analogous: #5d3672, #72364b
- Triadic: #697236, #366972
- Split-complementary: #4b7236, #36725d
- Tetradic: #725d36, #36723f, #364b72

## Colors that go with #723669

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #723669 in 6 real palettes, including Blush and Darkroom, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #723669 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #723669: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #723669: 3 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #723669: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #723669: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Blush Pink** #e8b4b8 [pool] — Two real palettes: Blush and Nursery put Blush Pink beside #723669, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #723669, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.58:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #af55a2 (4.64:1); AA: background → #bdbdbd (4.57:1); AAA: text → #c37fb8 (7.05:1); AAA: background → #e8e8e8 (7:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/723669-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#723669" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.