# #72347f

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72347f`
- RGB: rgb(114, 52, 127)
- HSL: hsl(290, 42%, 35%)
- OKLCH: oklch(0.44 0.134 320.4)
- Relative luminance: 0.0757
- Nearest named color: Galactic Grapevine (#6b327b, Δ 1.618) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, modern
- Page: https://brandsweets.com/colors/72347f

## Tints & shades

- Tints (toward white): #863d94, #9d47ae, #ab58bb, #b66ec4, #c288ce, #cd9dd7, #d8b3e0, #e3c9e9, #f0e2f3, #fbf8fc
- Shades (toward black): #682f74, #5f2b69, #55265e, #4b2253, #411e48, #34183a, #2a132f, #210f24, #170a19, #0d060e

## Harmonies

- Complementary: #407f34
- Analogous: #4d347f, #7f3466
- Triadic: #7f7234, #347f72
- Split-complementary: #667f34, #347f4d
- Tetradic: #7f4d34, #407f34, #34667f

## Colors that go with #72347f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #72347f in 4 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #72347f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72347f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72347f: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #72347f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #72347f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Copper** #b87333 [pool] — Designers have shipped Copper with #72347f: two real palettes: Bramble and Dusk, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #72347f in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.36:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.51:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a751b8 (4.51:1); AA: background → #bfbfbf (4.54:1); AAA: text → #bf80cb (7.17:1); AAA: background → #ebebeb (7.01:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72347f-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72347f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.