# #723409

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#723409`
- RGB: rgb(114, 52, 9)
- HSL: hsl(25, 85%, 24%)
- OKLCH: oklch(0.402 0.101 49.1)
- Relative luminance: 0.0605
- Nearest named color: Brown (#653700, Δ 2.876) — https://brandsweets.com/colors/brown-2
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/723409

## Tints & shades

- Tints (toward white): #92440c, #b8550f, #d96512, #ed7926, #f08d47, #f3a268, #f6b98e, #f8ceaf, #fce5d5, #fef9f6
- Shades (toward black): #683008, #5e2c08, #552707, #4b2306, #421f05, #391a05, #2f1604, #261203, #1c0d02, #130902

## Harmonies

- Complementary: #094671
- Analogous: #710912, #716909
- Triadic: #097135, #350971
- Split-complementary: #097169, #091271
- Tetradic: #127109, #094671, #690971

## Colors that go with #723409

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #723409's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and Bramble put Champagne beside #723409, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #723409: 7 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #723409 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #723409: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #723409: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Blush and Nursery put Blush Pink beside #723409, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #723409: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.21:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd580f (4.57:1); AA: background → #b3b3b3 (4.53:1); AAA: text → #ed731d (7.07:1); AAA: background → #dedede (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/723409-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#723409" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.