# #722e76

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#722e76`
- RGB: rgb(114, 46, 118)
- HSL: hsl(297, 44%, 32%)
- OKLCH: oklch(0.426 0.135 325.4)
- Relative luminance: 0.0684
- Nearest named color: Galactic Grapevine (#6b327b, Δ 1.715) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, modern
- Page: https://brandsweets.com/colors/722e76

## Tints & shades

- Tints (toward white): #8b388f, #a040a5, #b54fba, #be65c3, #c97ecd, #d498d7, #ddaee0, #e8c8ea, #f1def2, #fcf8fc
- Shades (toward black): #67296a, #5d255f, #552258, #4b1e4d, #401a42, #351537, #2b112c, #240e25, #190a1a, #0e060f

## Harmonies

- Complementary: #31762e
- Analogous: #4e2e76, #762e55
- Triadic: #76722e, #2e7672
- Split-complementary: #55762e, #2e764e
- Tetradic: #764e2e, #31762e, #2e5576

## Colors that go with #722e76

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #722e76 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #722e76: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #722e76 in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and FedEx's brand system put Tomato beside #722e76, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #722e76: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #722e76: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #722e76 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #722e76: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.87:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b44bb9 (4.65:1); AA: background → #bababa (4.57:1); AAA: text → #c87bcc (7.16:1); AAA: background → #e6e6e6 (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/722e76-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#722e76" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.