# #722da4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#722da4`
- RGB: rgb(114, 45, 164)
- HSL: hsl(275, 57%, 41%)
- OKLCH: oklch(0.456 0.183 307)
- Relative luminance: 0.0813
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 1.971) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, modern
- Page: https://brandsweets.com/colors/722da4

## Tints & shades

- Tints (toward white): #8334bc, #903fca, #9e57d1, #ac6fd8, #ba87de, #c59be4, #d3b3ea, #e1cbf1, #eddff6, #faf7fd
- Shades (toward black): #672994, #5f2588, #542178, #491d68, #40195c, #35154c, #2a103c, #1f0c2c, #160920, #0b0410

## Harmonies

- Complementary: #5fa42d
- Analogous: #372da4, #a42d9a
- Triadic: #a4722d, #2da472
- Split-complementary: #9aa42d, #2da437
- Tetradic: #a4372d, #5fa42d, #2d9aa4

## Colors that go with #722da4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #722da4: 4 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #722da4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #722da4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #722da4 in 3 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [pool] — 3 real palettes, including GitLab's brand system and FedEx's brand system put Tomato beside #722da4, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #722da4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #722da4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #722da4 in two real palettes: Twitch's brand system and Taco Bell's brand system, as the lead colour. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.99:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.63:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9c53d0 (4.56:1); AA: background → #c4c4c4 (4.58:1); AAA: text → #b57fdc (7.03:1); AAA: background → #f0f0f0 (7.01:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/722da4-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#722da4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.