# #722c43

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#722c43`
- RGB: rgb(114, 44, 67)
- HSL: hsl(340, 44%, 31%)
- OKLCH: oklch(0.4 0.102 2.3)
- Relative luminance: 0.0578
- Nearest named color: Beet Red (#7e203f, Δ 2.93) — https://brandsweets.com/colors/beet-red
- Moods: warm
- Page: https://brandsweets.com/colors/722c43

## Tints & shades

- Tints (toward white): #8c3653, #a23f60, #b94b70, #c36584, #cd7e99, #d695aa, #e0aebf, #eac8d3, #f2dee5, #fcf8f9
- Shades (toward black): #67283d, #5f2539, #542132, #491d2c, #421a27, #371521, #2c111a, #210d14, #1a0a0f, #0f0609

## Harmonies

- Complementary: #2c725b
- Analogous: #722c66, #72382c
- Triadic: #43722c, #2c4372
- Split-complementary: #2c7238, #2c6672
- Tetradic: #66722c, #2c725b, #382c72

## Colors that go with #722c43

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #722c43 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #722c43 in 5 real palettes, including Lenovo's brand system and M&M's's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Blush and Nursery put Blush Pink beside #722c43, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Denim** #1560bd [pool] — Designers have shipped Denim with #722c43: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #722c43: 3 real palettes, including Nursery and Stone, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #722c43: 3 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #722c43 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #722c43: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.74:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.16:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bc5276 (4.61:1); AA: background → #b3b3b3 (4.64:1); AAA: text → #cd7e99 (7.04:1); AAA: background → #dbdbdb (7.03:1)

## Curated palettes containing it

- **Velvet** (luxury, dark, bold) — #9f1239, #6b2a47, #e5b769, #120a10, #f5e9ee — Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark. — tool: https://brandsweets.com/palettes/new/9f1239-6b2a47-e5b769-120a10-f5e9ee — collection: https://brandsweets.com/palettes/luxury
- **Bramble** (autumn, muted, elegant, dark) — #6b2d3e, #9a6f3c, #c8a97e, #1e1519, #f2e9e4 — Blackberry and bark with a wheat highlight on a plum-black surface — late-autumn, quiet, slightly gothic. — tool: https://brandsweets.com/palettes/new/6b2d3e-9a6f3c-c8a97e-1e1519-f2e9e4 — collection: https://brandsweets.com/palettes/autumn

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/722c43-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#722c43" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.