# #722a74

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#722a74`
- RGB: rgb(114, 42, 116)
- HSL: hsl(298, 47%, 31%)
- OKLCH: oklch(0.42 0.139 326.6)
- Relative luminance: 0.0649
- Nearest named color: Galactic Grapevine (#6b327b, Δ 2.218) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, modern
- Page: https://brandsweets.com/colors/722a74

## Tints & shades

- Tints (toward white): #8b338e, #a13ba5, #b947bd, #c362c6, #cd7cd0, #d592d8, #e0ade1, #eac7eb, #f2ddf3, #fcf8fc
- Shades (toward black): #672669, #5f2361, #541f56, #491b4b, #421843, #371438, #2c102d, #210c22, #1a091a, #0f050f

## Harmonies

- Complementary: #2c742a
- Analogous: #4d2a74, #742a52
- Triadic: #74722a, #2a7472
- Split-complementary: #52742a, #2a744d
- Tetradic: #744d2a, #2c742a, #2a5274

## Colors that go with #722a74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #722a74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #722a74: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #722a74: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #722a74: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #722a74 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #722a74: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #722a74 in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown
- **Tomato** #ff6347 [pool] — Two real palettes: Golden Hour and FedEx's brand system put Tomato beside #722a74, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b744bb (4.56:1); AA: background → #b8b8b8 (4.61:1); AAA: text → #cb78ce (7.12:1); AAA: background → #e3e3e3 (7.12:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/722a74-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#722a74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.